The answer is simple. When it comes to chocolates, fresher is better. Chocolate is not like wine, it does not improve with age; in fact, the opposite is true, as chocolate ages, taste begins to suffer.
How can I guarantee freshness?
Let me explain. Below is a simple visual illustration of how traditional chocolate manufacturers operate, contrasted with how we at Dan's Chocolates do business.
Traditional chocolate brands make their chocolate in a large factory.
It then goes by truck to a retailer's warehouse...
where it sits until the retail store needs it.
Then it goes by truck to the retail store...
where it sits until the retail store puts it on the shelf.
It then sits on the shelf...
until the
customer buys it.
We make our chocolate in small batches.
Your chocolates are shipped via FedEx.
Fresh Dan's Chocolates arrive at your door.
How will you recognize the fabulous taste of fresh chocolates?
Our fillings are soft and smooth, not hard and dry, which often happens to chocolates as they age.
Our fillings are designed not to separate from our chocolates' deliciously thin outer shell. (This is another problem that often occurs as chocolates age.)
We do not take the water out of our chocolate making process. This allows us to retain the fresh taste that "off-the-shelf" manufacturers try to imitate by using oils, fats and other additives.